How to make a realistic AI influencer

An AI influencer lives and dies by consistency. Anyone can make a single good-looking photo, but getting the same face to return across dozens of photos and videos is the real challenge. Here's how to approach it.

Start with a strong persona

A persona is the fixed identity behind your influencer: the same face, the same look. The better your reference material, the more consistent the result.

• Use a separate face photo and a full body photo
• Pick photos with good, even lighting
• Avoid heavy filters or make-up that distort the face

From persona to photos and videos

Once your persona is set, use it as a reference in the photo generator and the video generator. Describe the scene, the clothing and the mood, and let the face come from the persona.

1. Create your persona with good reference photos.
2. Generate photos in different settings using the same persona.
3. Bring the best images to life as video.

Keep it believable

Vary the locations, clothing and lighting, but keep the face and build consistent. Variety in the surroundings makes it feel natural, consistency in the identity makes it believable.

Want to build your own AI influencer? Create an account and start with your first persona.